{"id":6352,"date":"2022-12-06T12:13:05","date_gmt":"2022-12-06T09:13:05","guid":{"rendered":"https:\/\/turkishnews.com.tr\/?p=6352"},"modified":"2022-12-06T12:13:05","modified_gmt":"2022-12-06T09:13:05","slug":"tuketicileri-anlamanin-dijital-yolu-pivony","status":"publish","type":"post","link":"https:\/\/turkishnews.com.tr\/?p=6352","title":{"rendered":"T\u00fcketicileri Anlaman\u0131n Dijital Yolu: Pivony"},"content":{"rendered":"

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T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve taleplerinin \u00e7ok h\u0131zl\u0131 de\u011fi\u015fti\u011fi bir d\u00f6nemden ge\u00e7iyoruz. \u00d6te yandan markalar\u0131n t\u00fcketicilere en iyi \u00fcr\u00fcn ve servisi vermek i\u00e7in k\u0131yas\u0131ya rekabet halinde olmas\u0131, m\u00fc\u015fteri deneyiminin \u00f6nemini de zirveye \u00e7\u0131kar\u0131yor. T\u00fcketicilerin neler d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcne dair i\u00e7g\u00f6r\u00fcler olu\u015fturma konusunda ise Pivony, geli\u015ftirdi\u011fi platform ile markalar\u0131n en \u00f6nemli \u00e7\u00f6z\u00fcm ortaklar\u0131ndan biri olmaya aday. <\/span><\/p>\n

Pivony, B2C markalardaki Kritik Karar Al\u0131c\u0131lar\u0131n de\u011fi\u015fen t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 birka\u00e7 klikle ke\u015ffetmelerini sa\u011flayan yapay zeka tabanl\u0131 B2B SaaS Platformu olarak, 2022 Mart’tan bu yana T\u00fcrkiye’de Kapital 500’de listelenen \u015firketler taraf\u0131ndan kullan\u0131l\u0131yor.<\/span><\/p>\n

Pivony\u2019nin Ortaya \u00c7\u0131k\u0131\u015f\u0131<\/span><\/strong><\/p>\n

M\u00fc\u015fterileri dinlemenin ve yorumlar\u0131n\u0131 anlamland\u0131rabilmenin, firmalar i\u00e7in ne kadar \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izen \u015eirketin Kurucu Orta\u011f\u0131 Emre \u00c7al\u0131\u015f\u0131r, Pivony\u2019nin kurulu\u015f ve ortaya \u00e7\u0131k\u0131\u015f hikayesini \u201cPivony, Ar-Ge ve doktora \u00e7al\u0131\u015fmalar\u0131m\u0131n \u00fcr\u00fcne d\u00f6n\u00fc\u015fm\u00fc\u015f versiyonu diyebilirim. 5 senelik Vodafone Ar-Ge m\u00fchendisli\u011fi deneyiminin ard\u0131ndan, 2017\u2019de Milano Politeknik \u00dcniversitesi\u2019ne kat\u0131ld\u0131m. Burada ara\u015ft\u0131rmac\u0131 ve doktora \u00f6\u011frencisi olarak Hesaplamal\u0131 Sosyal Bilimler alan\u0131nda yapay zeka merkezli \u00e7al\u0131\u015fmalarda bulundum. 2019\u2019da burs alarak MIT Media Lab\u2019a kat\u0131ld\u0131\u011f\u0131mda daha ileri seviyedeki \u00e7al\u0131\u015fmalar\u0131 Amerika\u2019daki t\u00fcm eyaletler i\u00e7in ger\u00e7ekle\u015ftirdi\u011fimde, insanlar\u0131 anlaman\u0131n ne kadar \u00f6nemli bir ihtiya\u00e7 oldu\u011fu fikri zihnimde iyice belirginle\u015fti ve bunun bir no-code \u00fcr\u00fcne d\u00f6n\u00fc\u015fmesi gereklili\u011fini hissettim. \u00c7evremdeki m\u00fc\u015fteri deneyimi ve pazarlama profesyonelleriyle de yapt\u0131\u011f\u0131m\u0131z fikir al\u0131\u015fveri\u015fleri sonras\u0131nda Pivony\u2019i kurma karar\u0131 ald\u0131m ve \u0130stanbul Teknik \u00dcniversitesi \u00c7ekirdek \u00d6n Kulu\u00e7ka Program\u0131\u2019na kat\u0131ld\u0131k\u201d a\u00e7\u0131klamas\u0131yla dile getirdi.<\/span><\/p>\n

B\u00fcy\u00fck m\u00fc\u015fteriler \u00f6nemli analizler ve \u00f6d\u00fcller<\/span><\/strong><\/p>\n

\u201cPlatformumuzda bug\u00fcne kadar 50 milyon \u00fczerinde t\u00fcketici yorumu analiz edildi ve 2 binin \u00fczerinde aksiyon al\u0131nabilir i\u00e7g\u00f6r\u00fc olu\u015fturuldu\u201d diyen Emre \u00c7al\u0131\u015f\u0131r, \u00e7al\u0131\u015ft\u0131klar\u0131 global markalardan da bahsetti. \u201cVodafone, Karaca ve Akbank gibi m\u00fc\u015fteri deneyimine \u00f6nem veren \u00f6nc\u00fc firmalar\u0131n Pivony\u2019i kullanmalar\u0131 da asl\u0131nda yapt\u0131\u011f\u0131m\u0131z i\u015fte ne kadar iyi oldu\u011fumuzu g\u00f6steriyor\u201d diyen \u00c7al\u0131\u015f\u0131r, yapt\u0131klar\u0131 i\u015fte ne kadar titiz olduklar\u0131n\u0131 da belirtti. <\/span><\/p>\n

Giri\u015fimin kuruldu\u011fundan beri \u00f6nemli ba\u015far\u0131lara imza att\u0131\u011f\u0131n\u0131 s\u00f6yleyen Emre \u00c7al\u0131\u015f\u0131r \u201cEurasia b\u00f6lgesinde \u2018Yapay Zeka ve B\u00fcy\u00fck Veri\u2019 kategorilerinde 3 finalistten biri olduk. Uluslararas\u0131 Takeoff Startup yar\u0131\u015fmas\u0131nda J\u00fcri \u00d6zel \u00f6d\u00fcl\u00fc ald\u0131ktan sonra Ocak ay\u0131nda Las Vegas\u2019ta d\u00fczenlenecek CES 2023 fuar\u0131na kat\u0131lmaya hak kazand\u0131k ve bundan sonra da giri\u015fimimizi hem ulusal hem de uluslararas\u0131 platformlarda temsil etmeye devam edece\u011fiz” dedi.<\/span><\/p>\n

Kaynak: (BYZHA) – Beyaz Haber Ajans\u0131<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve taleplerinin \u00e7ok h\u0131zl\u0131 de\u011fi\u015fti\u011fi bir d\u00f6nemden ge\u00e7iyoruz. \u00d6te yandan markalar\u0131n t\u00fcketicilere en iyi \u00fcr\u00fcn ve servisi vermek i\u00e7in k\u0131yas\u0131ya rekabet halinde olmas\u0131, m\u00fc\u015fteri deneyiminin \u00f6nemini de zirveye \u00e7\u0131kar\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[45],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6352"}],"collection":[{"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6352"}],"version-history":[{"count":1,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6352\/revisions"}],"predecessor-version":[{"id":6355,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6352\/revisions\/6355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=\/wp\/v2\/media\/6353"}],"wp:attachment":[{"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkishnews.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}